Equinox Group FItness
Precision Run®
Visual Design
Experience Design
Studio Cycling is Equinox's highest-performing class category. Signature classes and industry-leading instructors create a high demand, resulting in classes consistently booking at full capacity.
The Problem
Cycling classes at Equinox encompass music beat-based rides, circuit training, and team competition. Notably, there are no power zone classes, a favored training format for those who compete in races and triathlons.
The Solve
Cycle Zone 7 introduces a new cycling experience, centered on individuals' performance and output across seven distinct intensity zones. Ranging from zone one with an easy cadence, to zone seven, where it's max effort.
Design System
The Cycle Zone 7 experience is built around three key design elements. A central gauge displays a target zone and remaining time within it. Each rider is assigned a smaller gauge to visualize their output, indicating whether they are in the target zone, exerting excessive effort, or not enough. The class plan graph displays past, present, and upcoming zones.
The Experience
Each zone is represented by mood setting gradients, ranging from cool to hot. Riveting animation of each design element sets the stage for an immersive cycling experience.
Results
92%
Satisfied with new cycling experience
68%
Members expectations exceeded
92%
Class adds value to their membership
