Equinox+ App
Programs by Equinox
UX Design
Visual Design
Interaction Design
Programs by Equinox integrates 1 on 1 personal training with on-demand programming for members to perform at their highest level–wherever, whenever.
The Problem
Programs by Equinox is the evolution of an in person workout plan, turned digital experience. Each iteration has expanded workout options, growing member adoption AND abandonment. Enrolled members were left overwhelmed and dropping off before completion.
The Solve
To keep members motivated and committed, we focused on three points. Adherence: clarity on what sessions are required or optional, and easy scheduling. Motivation: real time progress tracking, and weekly celebratory summaries. Empower: simple to use rescheduling and class swapping.
Required and optional workouts are split into visually distinct sections. An optimized scheduling flow allows members to efficiently add workouts to their calendar, reschedule, and swap for alternative classes to stay on track.
Commitment and Accountability
Motivate and celebrate
A progress tracker on the apps home and Programs experience gives members a quick view of how many sessions they’ve completed each week. Class tiles are marked with icons for scheduled and completed sessions. Each week’s completion is celebrated with a summary of the week past.
Results
22%
New members enroll in and complete a program
79%
Members re-enroll in a new program after their first
